The California Ski Boom: Tourism, Urban growth, Environmentalism, and Social Diversity in Sierra Nevada Ski Areas, 1960-1980

Abstract

Feeding off booming postwar populations in the San Francisco Bay Area, Sacramento, Reno, and Los Angeles, a ski boom in California’s Sierra Nevada mountains during the long-1970s decade (1960-1980) transformed previously remote mountain areas into a forum for discussing an array of contemporary national topics including urban development, technological innovation, environmental protection, and social diversity.